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Completed

NCT Number: NCT05143515

The Effectiveness of PACE Label on Reducing Food Consumption and Increasing Physical Activity Levels

Background: More people are at the risk of chronic disease as the prevalence of obesity increases. It is therefore essential to find ways of helping consumers to make a lower calorie food choice. Current evidence indicates that current food labelling is changing food choices and consumption, but it is of limited effectiveness. Purpose: The purpose of this study is to assess the efficacy of physical activity calorie equivalent (PACE) food labelling on food selection and consumption using a randomised experimental design in pop-up café. Method: This study as a randomised controlled experimental trial (RCT) was conducted in a research kitchen at Loughborough University. Participants were blinded to the exact purpose of the study and randomised to either exposure to PACE labelling plus calorie food labelling or calorie labelling only and asked to select food/drinks for their consumption, in the pop-up café up to a maximum value cost of £10. The study outcomes were the amount of money spent, the number of calories selected, and the amount of food consumed after exposure to the two different types of food labels.

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Key information

Conditions

Health Behavior Behavior

Age range

18 year–75 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Loughborough University

Loughborough, Leicester, LE113TU, United Kingdom

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • at least 18 years old
  • healthy

Exclusion criteria

  • allergic to the foods in the pop up café
  • chronic disease such as insulin-dependent diabetes
  • BMI lower than 16 kg/m2.

Treatment and study plan

PACE label

Behavioral

There were 34 food and drinks choices available for consumption in the pop up café. The labels were displayed next to the food/drink item in the pop up café. The food items were kept in the same position for each participant kitchen to simulate the café environment. Then researchers changed the labels on the display according to the randomisation allocation of each participant. After randomsation participants were informed that they have £10 to spend in the pop-up café and that they could eat the food they selected in a private social eating room.

Primary outcomes

  1. Money Spent

    Time frame: Immediately after the intervention

    Participants had £10 to spend in the pop-up café and they could eat the food they selected in a private social eating room. The total money they spent were measured when they left the lab.

  2. Calorie Intake

    Time frame: Immediately after the intervention

    The researchers used a digital scale to weigh the original remaining food to the nearest 0.1 gram. The name of food items, the number of calories in each item selected, and the weight of leftover (using calibrated food weighing scales) was recorded for each participant. They were to ensure that all participants had finished eating and left the lab before weighing the remaining food.

  3. The International Physical Activity Questionnaires(IPAQ)

    Time frame: 24 hours after the intervention

    24-hour physical activity questionnaire was sent to them via email one day after the experiment.

Sponsors and collaborators

Lead sponsor

Loughborough University

Other

Registry information

Official study title

The Effectiveness of Physical Activity Calorie Equivalent (PACE) Label on Reducing Food Consumption and Increasing Physical Activity Levels: a Randomized Controlled Trial

Important dates

Study start
2019
Primary completion
2019
Study completion
2019
First posted
Dec 3, 2021
Registry last updated
Dec 3, 2021

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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