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NCT Number: NCT01287871

Addressing Stigma in Screening and Diagnostic Delay for Cervical Cancer

This study aims to 1) implement a culturally and contextually rooted innovative multifoci, social marketing intervention involving societal focused media campaign elements to break down the barriers and facilitate timely and appropriate screening practices for cervical cancer; 2) measure cervical cancer stigma from a culturally relevant theoretical and conceptual framework; and 3) assess the influence of stigma on hindering seeking the PAP test. Further, this is an international study that will bring together a multi-disciplinary investigatory team, community advocates and State health agencies to deliver a social marketing intervention in Southern California (the Inland Empire region specifically) and Trinidad and Tobago.

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This study is active but is not currently recruiting participants.

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Key information

Conditions

Cervical Cancer Screening

Age range

18 year–70 year

Sex eligibility

Female

Study type

Interventional

Phase

Not applicable

Primary location

City of Hope Medical Center

Duarte, California, 91010, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

Women will be included if they:

  • have not been diagnosed with any type of cancer
  • are between the ages of 18-70
  • self-identify as being African descended or Latina
  • are able to speak English and/or Spanish
  • acknowledge that a Pap test is currently needed

Exclusion criteria

  • Cervical cancer is diagnosed only in women, therefore this study only includes women
  • Women who have been and/or are currently diagnosed with any type of cancer will be excluded
  • Women with other major medical conditions (e.g. stroke and degenerative illness) will be excluded
  • During the screening the level of symptomatology for depression and anxiety will be assessed. Women with severe depression and anxiety will be excluded, but appropriate psychological follow-up and referral will be provided
  • Women older than 70 years will be excluded

Treatment and study plan

Supportive Care

Other

Primary outcomes

  1. Evaluation of the ability of the social media intervention "End Stigma End Fear, End Cervical Cancer" to counter stigma of cervical cancer among disadvantaged women who acknowledge needing a Pap test at pre-intervention baseline

    Time frame: 3 months after the intervention is implemented

    To evaluate the ability of the social media intervention "End Stigma End Fear, End Cervical Cancer" to counter stigma of cervical cancer, by determining whether, among disadvantaged women who acknowledge needing a Pap test at pre-intervention baseline, degree of exposure to the intervention is associated with the following endpoints at 3 months after the intervention is implemented:

    • post-intervention change in stigma score relative to pre-intervention, and
    • Pap testing (scored as 0=made no attempt, 1=made some attempt but did not get tested, 2=obtained Pap test).

Secondary outcomes

  1. Assessment of whether change in stigma score is associated with Pap testing.

    Time frame: 3 months after the intervention is implemented

  2. Identification of factors associated with exposure to the intervention overall and to its individual components

    Time frame: 3 months after the intervention is implemented

  3. Assessment of whether each component of the intervention is associated with the study endpoints, by testing the 4 components (billboards/posters, newspaper advertisements, health brochures, and radio announcements) rather than the overall exposure score

    Time frame: 3 months after the intervention is implemented

Sponsors and collaborators

Lead sponsor

City of Hope Medical Center

Other

Registry information

Important dates

Study start
2011
Primary completion
2012
Study completion
2026
First posted
Feb 2, 2011
Registry last updated
Apr 7, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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