Using Behavioral Science to Improve Colorectal Cancer Screening Rates With Mailed FIT Kits

UCLA Health has a biannual mailed FIT program designed to capture patients overdue for CRC screening who are average-risk for CRC. With every campaign, the investigators attempt to improve the return rates for patients receiving the FIT Kits. For the current campaign, all patients enrolled will receive usual care and the investigators are delivering an automated phone call to half the eligible patients reminding them to return their FIT kits and prompting them to request a new kit if needed. The investigators will investigate if this intervention increases the number of patients who complete the mailed Fit Kit or any type of CRC screening over a 6-month follow up period. This quality improvement project will help the investigators improve the processes of care for the patients, and community. If this phone call is successful the investigators will likely expand it to the entire population in future FIT Kit mailer campaigns. However, if it is not effective this will help the investigators minimize the number of calls/interventions the investigators send to patients and will hopefully allow for more useful outreach to patients in the future.

Inclusion criteria

• Overdue for average-risk colorectal cancer screening
• Active primary care provider at UCLA seen within last 3 years

Exclusion criteria

• Inactive mychart status at time of enrollment
• Died within follow-up period
• Received FIT kit in prior 6 months