The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment

The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience.

Completed

Looking for future studies?

Notify Me

Key information

Conditions

Smoking, Cigarette Behavior Cigarette Smoking Smoking Tobacco Smoking Tobacco Use

Age range

21 year–34 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

RAND Corporation

Pittsburgh, Pennsylvania, 15213, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

Ages 21-34
Past month cigarette smoker

Exclusion criteria

None.

Treatment and study plan

Package standardization

Behavioral

Conditions vary in terms of amount of cigarette packages that are subject to standardization

Primary outcomes

Quit Smoking Motivation

Time frame: Immediately after shopping in the RAND StoreLab
Motivation to quit smoking as assessed by the Motivation to Stop Scale (MTSS; Kotz et al., 2013; Drug and Alcohol Dependence) participants endorsing one of 7 items:
- = I don't want to stop smoking.
- = I think I should stop smoking but don't really want to.
- = I want to stop smoking but haven't thought about when.
- = I REALLY want to stop smoking but I don't know when I will.
- = I want to stop smoking and hope to soon.
- = I REALLY want to stop smoking and intend to in the next 3 months.
- = I REALLY want to stop smoking and intend to in the next month.

Sponsors and collaborators

Lead sponsor

RAND

Other

Registry information

Important dates

Study start: 2023
Primary completion: 2025
Study completion: 2025
First posted: Aug 3, 2023
Registry last updated: Oct 29, 2025

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Published trials that share one or more normalized conditions with this study.

Completed