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Completed

NCT Number: NCT04212871

The Effect of Mukbang on the Desire to Eat

Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the current study is aimed at testing the effect of mukbang on the desire to eat.

Two randomized and controlled trails are conducted. The first randomized and controlled trail is conducted online using the Amazon Mturk. Participants (n=286) were randomly assigned to watch one of the following 3 videos: ramen mukbang (n=98), donut mukbang (n=97) and a non-food content video (n=91). The other study is a in person study. Participants (n=234) were randomly assigned to watch one of the following 3 videos: hotpot mukbang (n=79), hotpot cooking show (n=76) and a non-food content video (n=79).

The investigators used the self-report survey to test whether the mukbang affects the desire to eat, and participants' satiation and disgust.

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Key information

Conditions

Mukbang

Age range

18 year and older

Sex eligibility

Female

Study type

Interventional

Phase

Not applicable

Primary location

Cornell University

Ithaca, New York, 14850, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Female, age at least 18

Exclusion criteria

-

Treatment and study plan

watch food video 1

Other

A 2 minutes video, with food content. The first study used a ramen mukbang here, the second study used a hotpot mukbang.

watch food video 2

Other

A 2 minutes video, with food content (different content from video 1). The first study used a donut mukbang here, the second study used a hotpot cooking show here.

watch a non-food content video

Other

a 2 minutes video without food content. The first study used a documentary introducing the forbidden city, the second study used a documentary introducing Cornell University.

Primary outcomes

  1. satiation

    Time frame: immediately after the intervention (after watching the video)

    participants evaluate their satiation level on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satsfied.

  2. disgust

    Time frame: immediately after the intervention (after watching the video)

    participants evaluate their disgust level on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust.

  3. pre-video desire to eat food

    Time frame: before watching the video. Evaluating the desire to eat was the first step in the study. After reporting this pre-video desire to eat, participants then watched the video.

    participants evaluate their desire to eat food on a scale from 0 to 10. 0 means not want to eat food at all, 10 means very want to eat the food.

  4. post-video desire to eat food

    Time frame: immediately after watching the video. After watching the video, participants immediately re-evaluated their desire to eat, which is this post-video desire to eat.

    participants evaluate their desire to eat food on a scale from 0 to 10. 0 means do not want to eat food at all, 10 means very want to eat the food.

Sponsors and collaborators

Lead sponsor

Cornell University

Other

Registry information

Important dates

Study start
2019
Primary completion
2019
Study completion
2019
First posted
Dec 30, 2019
Registry last updated
Jan 6, 2020

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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