Skip to main content
OpenTrials
Completed

NCT Number: NCT04464928

Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project

The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Completed

Looking for future studies?

Notify Me

Key information

Conditions

Urinary Incontinence Female Urogenital Diseases Female Urogenital Diseases and Pregnancy Complications Lower Urinary Tract Symptoms Male Urogenital Diseases Pathological Conditions, Signs and Symptoms Signs and Symptoms Urination Disorders Urogenital Diseases Urologic Diseases Urological Manifestations

Sex eligibility

All sexes

Study type

Observational

Primary location

Oregon Health & Science University

Portland, Oregon, 97239, United States

About this study

The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Internet user in Idaho, Oregon, or Washington states

Exclusion criteria

  • Identified geographic location outside Idaho, Oregon, or Washington states
  • Users identified by the advertising platforms as male.

Treatment and study plan

Facebook Advertisements

Other

Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.

Google Advertisements

Other

Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.

Primary outcomes

  1. Population website engagement

    Time frame: Through study completion, up to 4 months in duration from the start of advertising

    Number of website visits per capita through study advertisements.

Secondary outcomes

  1. Impressions due to advertisements

    Time frame: Through study completion, up to 4 months in duration from the start of advertising

    Number of advertisement views per capita of the study advertisements.

  2. Website users due to advertisements

    Time frame: Through study completion, up to 4 months in duration from the start of advertising

    Number of new users per capita coming to the VoicesForPFD.org website through study advertisements.

Sponsors and collaborators

Lead sponsor

Oregon Health and Science University

Other

Registry information

Official study title

Using Digital Media to Increase Population Knowledge of Urinary Incontinence Treatment Project

Acronym: PNW-IP

Important dates

Study start
2020
Primary completion
2020
Study completion
2021
First posted
Jul 9, 2020
Registry last updated
May 11, 2022

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Related clinical trials

Published trials that share one or more normalized conditions with this study.