Online Food and Beverage Labels and Vending Machine Selections

Participants will select a beverage to purchase from the online vending machine. Outcome is binary: purchased a beverage with calories or not.

Participants will select a beverage to purchase from the online vending machine. Outcome is calories in beverage chosen to purchase - only for those participants who chose a beverage with calories.

Participants will select a snack to purchase from the online vending machine. Outcome is calories in snacks chosen to purchase.

Participants will select a beverage to purchase in the virtual store. Outcome is percentage of people selecting a healthy beverage (green labeled in the traffic light condition)

Participants will select a beverage to purchase in the virtual store. Outcome is percentage of people selecting a moderately healthy beverage (yellow labeled in the traffic light condition)

Participants will select a beverage to purchase in the virtual store. Outcome is percentage of people selecting a less healthy beverage (red labeled in the traffic light condition)

Participants will select a snack to purchase in the virtual store. Outcome is percentage of people selecting a healthy snack (green labeled in the traffic light condition)

Participants will select a snack to purchase in the virtual store. Outcome is percentage of people selecting a moderately healthy snack (yellow labeled in the traffic light condition)

Participants will select a snack to purchase in the virtual store. Outcome is percentage of people selecting a less healthy snack (red labeled in the traffic light condition)

Participants will select a beverage to purchase from the online vending machine. Outcome is saturated fat in beverage chosen to purchase.

Participants will select a beverage to purchase from the online vending machine. Outcome is sodium in beverage chosen to purchase.

Participants will select a beverage to purchase from the online vending machine. Outcome is total sugar in beverage chosen to purchase.

Participants will select a snack to purchase from the online vending machine. Outcome is saturated fat in snack chosen to purchase.

Participants will select a snack to purchase from the online vending machine. Outcome is sodium in snack chosen to purchase.

Participants will select a snack to purchase from the online vending machine. Outcome is total sugar in snack chosen to purchase.

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

This variable will be measured on a 5-point Likert scale ranging from "very unhealthy" to "very healthy".

Participants will respond "yes," "no," or "not sure" to the item: "When you were selecting a beverage and a snack, did you notice any other nutrition labels on or next to the products?"

Participants will respond on a 5-point scale ranging from "Not at all" to "A great deal" to the item: "How much did you use this label to help you decide what beverage to buy?"

Participants will respond on a 5-point scale ranging from "Not at all" to "A great deal" to the item: "How much did you use this label to help you decide what snack to buy?"

Item: "How much do you trust or distrust the information on this label?". Responses will be measured on a 5-point Likert scale from "completely distrust" to "completely trust".

We will examine the average reactance to the label (said the label is trying to manipulate me, or annoys me). Each reactance item will be scored on a 5-pt likert scale from "not at all" to "a great deal".

Item: "How much does this label grab your attention?". Responses will be measured on a 5-point Likert scale from "not at all" to "a great deal".

Item: "To what extent did you learn something new from this label?". Responses will be measured on a 5-point Likert scale from "not at all" to "a great deal".

Item: "How much does this label make you think about the health effects of food and beverages?". Responses will be measured on a 5-point Likert scale from "not at all" to "a great deal"

We will examine if they said the label discourages them from choosing unhealthy products. This item will be scored on a 5-pt likert scale from "not at all" to "a great deal"

We will examine if they said the label encourages them to choose healthy products. This item will be scored on a 5-pt likert scale from "not at all" to "a great deal"

We will examine the average negative emotional response to the label (said the label made them feel worried, scared, guilty, ashamed, or sad). Each emotion will be scored on a 5-pt likert scale from "not at all" to "a great deal".

Participants will respond to the item "Overall does this label make you feel…" with one of 3 responses: "less in control of making healthy eating decisions", "more in control of healthy eating decisions", or "neither less nor more in control of making healthy eating decisions"

Participants will respond to the item "How personally stigmatized does this label make you feel?" on a 5-pt likert scale from "not at all" to "a great deal".

We will examine the average stigma response to the label (the label stigmatizes people with obesity, the label increases blame toward people for being overweight). Each stigma item will be scored on a 5-pt likert scale from "not at all" to "a great deal".

Participants will respond to the item "How disgusted do people with obesity make you feel?" on a 5-pt likert scale from "not at all" to "a great deal".