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OpenTrials
Completed

NCT Number: NCT02267954

Fast Food Photo Study

The investigators aim to discover if people of different demographic levels are more or less attentive to changes in calorie information vs. changes in price information on a restaurant menu. The investigators will record whether the calorie/price change was noticed or not, as well as how quickly the calorie/price change was noticed, depending on condition and individual differences.

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Key information

Age range

18 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Carnegie Mellon University, Pittsburgh, Pennsylvania, United States

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About this study

Participants complete a short study regarding their ability to detect "mistakes" in a printed version of a fast food restaurant menu. We ask participants to identify the differences between the menu board and a typical menu board at that location. Individuals list the differences that they find and have a chance to win a prize if they identify the most mistakes among participants recruited that day. The differences created will remain constant (e.g., featuring Pepsi products instead of the typical Coca-Cola offerings, including items from other restaurants on the menu), including changes to calorie labels and price labels. Additionally, we recruit participants in a variety of locations to test for differences between demographics (e.g., income groups, education levels, and BMI levels).

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Age 18 or older
  • Speaks English
  • Willing to complete both task and follow-up survey

Exclusion criteria

  • N/A

Treatment and study plan

Menu edited

Other

The menu is edited to change price label to 50% of actual value and calorie label to 50% of the actual value, along with other changes.

Other names: 50% Prices/50% Calories

Primary outcomes

  1. Calorie and Price Mistakes Noticed

    Time frame: 10 minutes

    Did participants indicate that a mistake was present in the calorie labels or price labels?

Secondary outcomes

  1. Time until Calorie and Price Mistakes Noticed

    Time frame: 10 minutes

    How long in seconds did it take before participants indicated that a mistake was present in the calorie labels or price labels?

  2. Mistake Number for Calorie and Price Mistakes Noticed

    Time frame: 10 minutes

    How many other mistakes were noticed before calorie/price mistake was noticed?

Sponsors and collaborators

Lead sponsor

Carnegie Mellon University

Other

Registry information

Official study title

What's Wrong With This Photo? Fast Food Literacy Study

Important dates

Study start
2014
Primary completion
2015
Study completion
2015
First posted
Oct 20, 2014
Registry last updated
Jan 27, 2016

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

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This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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