NCT Number: NCT02776410
The purpose is to investigate young consumers' attitudes and behaviour towards sustainable and healthy eating by applying a multidisciplinary approach, taking into account economical, marketing, public health and environmental related issues. In order to achieve this goal, consumers' reactions on interactive tailored informational messages about sustainable from social, environmental and economical point of view, as well as healthy eating behaviour in a group of Polish young adults will be investigated. Main research questions that will be addressed: What is consumer's current behaviour and perception of sustainable healthy eating? What are factors determining consumers' reactions to messages about sustainable healthy eating? What are consumers' reactions on interactive tailored communication about sustainable and healthy eating behaviour? About 200 Polish consumers will take part in this randomized controlled trial. A stratified design will be used to recruit 18-30 years old adults using smart phones. The sample will be represented for gender and region. Participants will be randomly assigned to either a study or a control group. They will complete a baseline and follow-up survey. An application for smart phones will be developed by a professional IT company in order to deliver personalised messages to the participants. Intervention will take one month. Messages developed following the theory-linked definitions of behaviour change techniques will be sent to the participants every 2-3 days. The six principles of sustainable and healthy behaviour introduced in the campaign "Livewell 2020" will be used as a base to communicate to consumers.
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Notify Me18 year–30 year
All sexes
Interventional
Not applicable
Healthy volunteers accepted: Yes
Only the study team can determine whether someone qualifies for participation.
Inclusion criteria
Exclusion criteria
The intervention will take 1 month. Participants from the Intervention group will receive tailored messages every 2-3 days with a push notification. Additionally, interaction with the participants via the use of app is foreseen.
Time frame: baseline and follow up 2 months later
Time frame: baseline and follow up 2 months later
consumer attitudes towards sustainable healthy eating by means of quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
Time frame: baseline and follow up 2 months later
consumer subjective and objective knowledge about sustainable healthy eating by means of scales as a part of the quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
Time frame: baseline and follow up 2 months later
Intention towards sustainable healthy eating by means of a scale as a part of the quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
Time frame: baseline and follow up 2 months later
Other behavioural determinants of sustainable healthy eating by means of quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
Zuzanna Pieniak
Other
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