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Completed

NCT Number: NCT03772431

Use of Narrative Voice and Introduction Content to Improve Interactive Voice Response Surveys in Bangladesh and Uganda

This study evaluates the effect of two different narrative voices (one male and one female) and two different introductions (one with informational content and the other with additional motivational content) on interactive voice response (IVR) survey cooperation, response, refusal, and contact rates, as compared to a control group (male, informational), in Bangladesh and Uganda.

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Key information

Conditions

Surveys and Questionnaires Behavior Communication Disease Attributes Narration Noncommunicable Diseases Pathologic Processes Pathological Conditions, Signs and Symptoms

Age range

18 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Institute of Epidemiology Disease Control and Research, Dhaka, Bangladesh

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About this study

Using random digit dialing (RDD) sampling techniques, participants were randomized to one of four arms: 1) male narrator and informational survey introduction, 2) male narrator and motivational survey introduction, 3) female narrator and informational survey introduction, and 4) female narrator and motivational survey introduction,male motivational, female informational, female motivational) which were then followed by a noncommunicable disease risk factor survey. This mobile phone survey was sent as an interactive voice response (IVR). In IVR surveys, participants use their touch tone key pad to answer pre-recorded questions. (i.e. If you are male, press 1; if you are female, press 2). This study was conducted in both Bangladesh and Uganda.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Access to a mobile phone
  • Greater or equal to 18 years of age
  • In Bangladesh, conversant in either English or Bangla language. In Uganda, conversant in either Luo, Luganda, Runyakitara or English languages.

Exclusion criteria

  • Less than 18 years of age

Treatment and study plan

Female Voice

Other

The survey was narrated by a female voice

Motivational Introduction

Other

The survey introduction was worded to include motivational content

Male Voice

Other

The survey was narrated by a male voice

Informational Introduction

Other

The survey introduction was worded to include informational content

Primary outcomes

  1. Cooperation rate #1

    Time frame: Through study completion, an average of one month

    As defined by American Association for Public Opinion Research, cooperation rate is defined as I/(I+P+R) where I is complete interviews, P is partial interviews, and R is refusals and breakoffs

  2. Response Rate #4

    Time frame: Through study completion, an average of one month

    As defined by American Association for Public Opinion Research, response rate is defined as (I+P)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns.

Secondary outcomes

  1. Refusal Rate #2

    Time frame: Through study completion, an average of one month

    As defined by American Association for Public Opinion Research, refusal rate is defined as (R)/(I+P+R+eU) where R is refusals and breakoffs, I is complete interviews, P is partial interviews, and eU is the estimated eligible proportion of unknowns

  2. Contact Rate #2

    Time frame: Through study completion, an average of one month

    As defined by American Association for Public Opinion Research, contact rate is defined as (I+P+R)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns

Sponsors and collaborators

Lead sponsor

Johns Hopkins Bloomberg School of Public Health

Other

Collaborators

  • Institute of Epidemiology, Disease Control and Research
  • Makerere University
  • The Bloomberg Family Foundation, Inc.

Registry information

Official study title

A Randomized Controlled Trial of Narrative Voice and Introduction Content to Improve Interactive Voice Response (IVR) Survey Performance in Bangladesh and Uganda

Important dates

Study start
2017
Primary completion
2017
Study completion
2017
First posted
Dec 11, 2018
Registry last updated
May 10, 2023

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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