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Completed

NCT Number: NCT01072851

Tools for Improving Colorectal Cancer Screening Rates: Multimedia Versus Print

The objective of this study is to compare the effectiveness of multimedia and print tools designed to provide patients at safety-net clinics with comprehensible information about colorectal cancer screening and motivate them to complete screening.The print and multimedia interventions were constructed with parallel content to allow valid comparison of format-related effects on knowledge and screening rates.These easy to use tools will provide under served patients at community health centers with clear and consistent messages about colorectal Cancer(CRC) and CRC screening, delivered immediately before the patients see a doctor.

Specific Aims

1. To determine if multimedia and print interventions that provide patients with information and motivational messages about CRC screening increase screening rates above usual care. 2. Determine whether showing patients a multimedia program achieves higher CRC screening rates than does a print booklet with equivalent messages.

1. Examine if the effects of these multimedia and print interventions on CRC screening rates differ with literacy level. 2. Examine if the effects of these multimedia and print interventions on CRC screening differ with race/ethnicity 3. Examine if these multimedia and print interventions have differential effects on knowledge relevant to CRC screening.

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Key information

Conditions

Colorectal Cancer Colonic Diseases Colorectal Neoplasms Digestive System Diseases Digestive System Neoplasms Gastrointestinal Diseases Gastrointestinal Neoplasms Intestinal Diseases Intestinal Neoplasms Neoplasms Neoplasms by Site Rectal Diseases

Age range

50 year–80 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Phase 3

Primary location

Midlakes Medical Building, Highland Park, Illinois, United States

Loading trial locations.

About this study

Despite the clear benefits of screening for early detection and prevention of colorectal cancer, as many as half of eligible adults remain unscreened. Poor and under served populations, particularly African American and Latino/Hispanic adults, are at greatest risk for noncompliance with recommended tests. Health education strategies developed to date have led to relatively minimal gains, resulting in little translation to routine clinical practice. This is especially true in more difficult, resource-strained practice settings, such as community health centers.

The interventions in the proposed study draw on communication science to optimize message design, use communication technology to optimize message delivery and include parallel content in both print and multimedia versions to allow comparison of format-related effects on both knowledge and screening rates.The multimedia and print tools are based on patient education programs that we developed with extensive attention to theory as well as community member input.

Who can participate

Healthy volunteers accepted: No

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • 50-80 years of age,
  • Registered for an appointment at one of the target clinics,
  • Speaks English or Spanish.

Exclusion criteria

  • Patient has had CRC screening in the past 12 months,
  • Unable to review the study materials because of language, physical condition or literacy.

Treatment and study plan

Multimedia Education

Behavioral

A four minute exposure to an educational video with controlled content on the importance of colorectal cancer screening and explaining the processes and procedures.

Other names: colon cancer, communication, patient education

Print Media

Behavioral

Exposure to a printed brochure with controlled content on the importance of colorectal cancer screening and explaining the processes and procedures.

Other names: colon cancer, communication, education

Usual and customary waiting room process

Behavioral

No specialized educational intervention to promote colorectal cancer screening or to explain the process

Other names: colon cancer, communitcation, education

Primary outcomes

  1. Comparison of the acceptance of colorectal cancer screening by patients who view print or multimedia educational tools

    Time frame: 3 months post visit

Secondary outcomes

  1. Role of race/ethnicity and literacy levels on the comparative effects if the intervention

    Time frame: At scheduled appointment

  2. Comparative knowledge of colorectal cancer screening by patients who view the print or multi-media educational tools.

    Time frame: At the scheduled patient visit

Sponsors and collaborators

Lead sponsor

Trinity Health Of New England

Other

Collaborators

  • American Cancer Society, Inc.
  • Northwestern University

Registry information

Official study title

Tools for Improving Colorectal Cancer Screening Rates: Multimedia vs Print

Important dates

Study start
2008
Primary completion
2012
Study completion
2012
First posted
Feb 22, 2010
Registry last updated
Sep 7, 2012

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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