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NCT Number: NCT07049354

The Impact Of Media, Socioeconomic And Psychological Factors, Adoption Of Aesthetic Technology & CS

"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.

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This study is active but is not currently recruiting participants.

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Key information

Conditions

Psychology, Social

Age range

18 year–50 year

Sex eligibility

Female

Study type

Observational

Primary location

Urban and semi-urban areas

Lahore, Punjab Province, Pakistan

About this study

The research employs a cross-sectional survey and targets women aged 18-50 in urban and semi-urban areas of Lahore, Faisalabad, and Multan. A sample of 130 participants is selected using convenience sampling.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Women aged 18 to 50 years.
  • Permanent residents of Punjab, Pakistan.
  • Active users of social media platforms such as Instagram, TikTok, and Facebook.
  • Regular consumers of cosmetic or beauty-related content on social media (e.g., following beauty influencers, engaging with posts about aesthetic procedures)

Exclusion criteria

  • Participants will be excluded if they:
  • Do not use social media.
  • Fall outside the 18-50 age range.
  • Have professional affiliations with the cosmetic industry, including cosmetic surgeons, beauty product marketers, or aesthetic practitioners, to minimize potential bias.

Treatment and study plan

Primary outcomes

  1. self administered questioner

    Time frame: 12 Months

    self administered quesioner with catogerical values to access the physocological stress

Sponsors and collaborators

Lead sponsor

Superior University

Other

Registry information

Official study title

The Impact Of Media, Socioeconomic And Psychological Factors On The Adoption Of Aesthetic Technology And Cosmetic Surgery Among Women In Punjab, Pakistan

Important dates

Study start
2025
Primary completion
2025
Study completion
2026
First posted
Jul 3, 2025
Registry last updated
Jul 3, 2025

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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