Sugar Sweetened Beverage Labeling Support

This is an online survey assessing consumer support for different labeling policies related to sugar sweetened beverages. The investigators will present consumers with three labels that are being considered for sugar sweetened beverages: a calorie label, a text warning label that says "Warning drinking beverages with added sugar(s) can lead to health problems like obesity, diabetes and tooth decay" and a graphic warning label that includes graphic images to correspond with each of the health problems listed with the text warning. The investigators will ask participants their support for each label. The investigators will also see if support for the labels change after learning of the effectiveness of these labels. The investigators will share the results of a recent field study that suggested calorie and textual warning labels had no influence on the purchasing of sugar sweetened beverages while the graphic label decreased purchasing by 11 percent.

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Key information

Conditions

Consumer Behavior Behavior

Age range

18 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Harvard University

Cambridge, Massachusetts, 02163, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

The investigators will recruit a nationally representative sample using ClearVoice, a company that recruits online survey takers.

Exclusion criteria

Treatment and study plan

Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages

Other

In one of our parallel assigned conditions participants will receive additional information (e.g., an intervention) of effectiveness information. These consumers will learn how effective these labels were in reducing the purchasing of sugar sweetened beverages in a recent study.

Control condition

Other

In one of our parallel assigned conditions participants will receive no additional information and be asked to rate their support for the label.

Primary outcomes

Rate Support of a Label on a 1 (not at all) to 7 (a great deal) Scale.

Time frame: Immediately following the presentation of the labels.

Participants will rate their support of the label on a 1 (not at all) to 7 (a great deal)

Sponsors and collaborators

Lead sponsor

Harvard University

Other

Registry information

Important dates

Study start: 2016
Primary completion: 2016
Study completion: 2016
First posted: Oct 28, 2016
Registry last updated: Oct 4, 2023

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Published trials that share one or more normalized conditions with this study.

Completed