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OpenTrials
Completed

NCT Number: NCT01746472

Study of the Diffusion of a Smoking Cessation Application Through an Online Network

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

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Key information

Conditions

Use and Dissemination of Smoking Cessation Intervention Behavior Cessation of Smoking Health Behavior Smoking Cessation

Age range

18 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Truth Initiative

Washington D.C., District of Columbia, 20001, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Facebook user
  • Age 18 years or older
  • Entered UbiQUITous Facebook Application
  • Confirms smoker status
  • U.S. resident

Exclusion criteria

  • Non-smoker
  • Under 18 years old
  • Non-U.S. resident
  • Non-Facebook advertisement point of entry

Treatment and study plan

Facebook app - condition t

Behavioral

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

Facebook app - condition z

Behavioral

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

Facebook app - condition B-active

Behavioral

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

Other names: Ba

Facebook app - condition B-passive

Behavioral

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

Other names: Bp

Primary outcomes

  1. Reproductive rate

    Time frame: 30 days

    The investigators will measure the reproductive rate for each condition, in other words the average number of additional individuals that install the application for each original individual recruited to participate. Higher reproductive rates indicate more efficient and faster dissemination.

Sponsors and collaborators

Lead sponsor

Truth Initiative

Other

Registry information

Official study title

Online Social Networks for Dissemination of Smoking Cessation Interventions

Important dates

Study start
2012
Primary completion
2013
Study completion
2014
First posted
Dec 11, 2012
Registry last updated
Mar 15, 2016

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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