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Completed

NCT Number: NCT02248558

Spurring Innovation to Promote HIV Testing: An RCT Evaluating Crowdsourcing

Crowdsourcing may be a powerful tool to spur the development of innovative videos to promote HIV testing among key populations such as men who have sex with men (MSM) and transgender (TG) individuals. The purpose of this randomized controlled trial is to compare the effect of a crowdsourced video and a conventional video on first-time HIV testing among MSM and TG in China. The crowdsourced video was developed using an open contest, formal transparent judging, and an incentive of marketing promotion. The hypothesis is that a crowdsourced video will be equivalent (within a margin of 3%) to a conventional video in terms of self-reported first-time HIV testing within 3-4 weeks of watching the video.

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Key information

Conditions

HIV

Age range

16 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

UNC Project-China

Guangzhou, China

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Born biologically male or identify as transgender
  • 16 years or older
  • Lifetime anal sex with another man
  • Providing informed consent and active mobile phone number

Exclusion criteria

  • HIV-infected
  • HIV-tested ever in the past

Treatment and study plan

Conventional Video

Behavioral

Participants will watch a one minute video whose purpose is to increase HIV testing uptake. This video was created by a local CDC via direct CDC funding and internal guidance and development.

Crowdsourced Video

Behavioral

Participants will watch a one minute video whose purpose is to increase HIV testing uptake. This video was the winner in a crowdsourced video contest hosted in China. CBOs all submitted their own independently designed and funded videos.

Primary outcomes

  1. First-Time HIV Testing

    Time frame: Up to 4 weeks following the video intervention

    All individuals enrolled in the study will receive a cell phone text message three weeks later asking if they have received an HIV test. Among those individuals who do not respond to the text message, another text will be sent at four weeks after the video. We anticipate the median duration of follow-up to be approximately 3.5 weeks following the video intervention.

Secondary outcomes

  1. Likelihood of HIV Testing

    Time frame: Up to one day

    All individuals will be asked how likely they are to test for HIV soon immediately before and after watching the videos (during enrollment). Likelihood of HIV testing will be measured on a 4-point numerical Likert scale rating scale. 0 will be "very unlikely", 1 will be "unlikely", 2 will be likely, and 3 will be very likely. The percentage of individuals who report increased likelihood of HIV testing will be reported.

  2. Cost-effectiveness of Developing HIV Testing Promotional Videos

    Time frame: Up to one year

    Cost-effectiveness of developing the crowdsourced video compared to the conventional video

Sponsors and collaborators

Lead sponsor

University of North Carolina, Chapel Hill

Other

Collaborators

  • Guangdong Provincial Centers for Skin Diseases and STI Control
  • London School of Hygiene and Tropical Medicine
  • Social Entrepreneurship to Spur Health
  • University of California, San Francisco

Registry information

Official study title

Crowdsourcing Versus Conventional HIV Testing Promotion: A Noninferiority Randomized Controlled Trial to Evaluate Promoting First-Time HIV Testing Among MSM and Transgender Individuals in China

Important dates

Study start
2014
Primary completion
2014
Study completion
2014
First posted
Sep 25, 2014
Registry last updated
Feb 10, 2017

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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