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NCT Number: NCT07381868

Social Media Psychosocial Support Group in Reducing Alcohol Consumption

This proposed study aims to develop and examine the feasibility, acceptability, and preliminary effectiveness of a proactive intervention model that combines brief psychological counselling, Ecological Momentary Assessment (EMA) and social media psychosocial support group to reduce alcohol consumption in women.

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Key information

Age range

18 year and older

Sex eligibility

Female

Study type

Interventional

Phase

Not applicable

Primary location

School of Public Health, The University of Hong Kong, 18/F, Metro South Tower 1, 39 Wong Chuk Hang Road, Wong Chuk Hang, 999077

Hong Kong

Location status: Recruiting

Location contact

Jie Wu

CONTACT

[email protected]

+852 4676 7596

Man Ping Wang

SUB_INVESTIGATOR

Shengzhi Zhao

CONTACT

[email protected]

+852 6561 4500

Shengzhi Zhao

PRINCIPAL_INVESTIGATOR

About this study

Targeted participants are adult women with a total a total score≥3 in Alcohol Use Disorders Identification Test - Consumption (AUDIT-C). Sixty participants will be actively recruited from the social media platform in Hong Kong.

This study will be a two-arm (allocation ratio:1:1; permutated block size of 2, 4, and 8), single blinded, parallel, pilot randomized controlled trial (RCT) with follow-ups at 4, 8, and 12 weeks post-enrollment using consolidated standards of reporting (CONSORT) to evaluate the effectiveness of the intervention. The control group will receive an evidence-based intervention composed of brief psychological counselling and health education, 4-week EMA and social media psychosocial support group, guided by comprehensive assessment. Surveys will be collected via telephone. Semi-structured individual telephone or face-to-face indepth interviews will be conducted with the participants in the intervention group to understand the experience and the perceptions towards the EMA data collection and ocial media psychosocial support group intervention on alcohol consumption.

The clinical outcome of this study will be the difference in the alcohol consumption, anxiety and depressive levels, stress levels, and family well-being between the two groups at 4, 8, and 12 weeks.

Who can participate

Healthy volunteers accepted: No

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Adult women (age 18+),
  • Had a total score ≥3 in AUDIT-C [suggesting at-risk drinkers (i.e., binge drinking)]( potential distress symptoms),
  • Able to read and understand Chinese and use an instant messaging app weekly

Exclusion criteria

  • Women who are undergoing psychiatric/psychological treatment

Treatment and study plan

mHealth-based motivational counselling

Behavioral

The mHealth intervention will be delivered via the most popular instant messaging app in Hong Kong (WhatsApp). A total of 12 instant messages of six themes in multi-media formats, including text, pictures, animation, and short videos, will be sent to the participants according to the stages of change for alcohol use. Pre-contemplation: provide information about the risks of drinking; Contemplation: Emphasize the benefits of reduction and quitting, discuss alcohol problems and achievable goals for reduction or quitting; Preparation: discuss goal and give advice and encouragement; Action: review advice and provide encouragement; and Maintenance: give encouragement.Using a more personalized approach, the messages will be tailored to the participants' motivation, intention to quit and other quitting patterns collected at baseline. Real-time conversations could be initiated by participants themselves, triggered by regular messages, or through prompt inquires.

Brief alcohol use counselling and health education

Behavioral

After randomization and baseline data collection, participants will be linked to an experienced behavior counsellor and to receive a brief alcohol use counselling with health education, including health risks in alcohol use, advice to reduce alcohol consumption and available alcohol use services in Hong Kong with self-help psychoeducational materials. Guided by WHO, personal feedback will be provided according to Alcohol Use Disorders Identification Test (AUDIT) score: 8-15 indicates at-risk for alcohol use, 16-19 indicates potentially harmful or hazardous drinking, and ≥20 indicates alcohol dependence. For subjects with potential risky drinking (3-8), AUDIT score will be explained and readiness to change drinking habits will be assessed.

Social media group support with engagement management

Behavioral

The behavior counsellor will invite the participants to join a psychological support group for interactive counselling. Counsellor will lead the discussion and provide counselling according to the stages of change for alcohol use. Pre-contemplation: provide information about the risks of drinking; Contemplation: Emphasize the benefits of reduction and quitting, discuss alcohol problems and achievable goals for reduction or quitting; Preparation: discuss goal and give advice and encouragement; Action: review advice and provide encouragement; and Maintenance: give encouragement. Participants will be encouraged to interact with counsellor on any concerns about healthy lifestyle, mood fluctuation, and other ways to deal with cravings.

Primary outcomes

  1. Alcohol use

    Time frame: 4-, 8-, and 12-weeks after enrollment

    Alcohol use is measured by the Alcohol Use Disorders Identification Test (AUDIT) scale. It is a standardized, 10-item self-report screening instrument developed by the World Health Organization (WHO) to identify hazardous alcohol consumption, harmful drinking behaviors, and alcohol use disorders (AUDs). Respondents rate each item on a 5-point Likert scale (0 = never to 4 = daily or almost daily), with total scores ranging from 0 to 40. The higher the score, the greater the risk of individual alcohol abuse and dependence. Established cutoff values guide interpretation: Scores 0-7: Generally indicates low-risk or abstinence. Scores 8-14: Suggests hazardous or harmful alcohol use. Scores 15-19: Indicates a high level of harmful alcohol use. Simple advice and periodic review are advised. Scores 20-40: Suggests a likely alcohol dependence syndrome and the need for further diagnostic evaluation and specialist treatment consideration.

Secondary outcomes

  1. Anxiety

    Time frame: 4-, 8-, and 12-weeks after enrollment

    The Generalized Anxiety Disorder Scale (GAD-7) is a 7-item self-reporting scale that evaluates the frequency and severity of anxious thoughts and behaviors during the last 2 weeks. Items are based on the diagnostic criteria of the Diagnostic and Statistical Manual of Mental Disorders-IV (DSM-IV) criteria and scored from 0 (not at all) to 3 (nearly every day). Total scores range from 0 to 21, with established cutoff values for interpreting severity: 0-4 (minimal anxiety), 5-9 (mild anxiety), 10-14 (moderate anxiety), and 15-21 (severe anxiety).

  2. Depressive symptoms

    Time frame: 4-, 8-, and 12-weeks after enrollment

    The Patient Health Questionnaire-9 (PHQ-9) is a self-reporting questionnaire comprising 9 items that evaluate the frequency and severity of depressive symptoms during the last 2 weeks (e.g., "Little interest or pleasure in doing things", "Feeling down, depressed, or hopeless"). Responses are scored on a 4-point Likert scale (0 = not at all to 3 = nearly every day), with total scores ranging from 0 to 27. Scores are typically interpreted as follows: 0-4 (minimal symptoms), 5-9 (mild depression), 10-14 (moderate depression), 15-19 (moderately severe depression), and 20-27 (severe depression).

  3. Stress

    Time frame: 4-, 8-, and 12-weeks after enrollment

    This project measured the participants' stress level by using the Perceived Stress Scale (PSS-10). This is a ten-item scale that measures how often stressful events occurred the last month using a 5-point Likert scale from 'Never' to 'Very Often'(0 = never to 4 = very often). Total scores range from 0 to 40, where higher scores indicate higher levels of perceived stress. An example of an item was: "How often have you been able to control irritations in your life?"

  4. Perceived family well-being

    Time frame: 4-, 8-, and 12-weeks after enrollment

    Perceived family well-being will be measured by the Family Apgar Scale. The scale comprises 5 core items that measure key dimensions of family well-being: adaptability (ability to cope with crises), partnership (shared decision-making and mutual support), growth (encouragement of individual development), affection (expression of warmth and care), and resolve (ability to solve conflicts effectively). Respondents rate each item on a 3-point Likert scale (0 = hardly ever to 2 = almost always), yielding a total score ranging from 0 to 10. Scores are interpreted as follows: 7-10 indicates healthy family functioning, 4-6 suggests moderate family dysfunction, and 0-3 signifies severe family dysfunction.

Study contacts

Contact information is provided by the study sponsor or research team.

Sponsors and collaborators

Lead sponsor

The University of Hong Kong

Other

Registry information

Official study title

Social Media Psychosocial Support Group to Reduce Alcohol Consumption in Women: a Pilot Randomized Controlled Trial

Important dates

Study start
2026
Primary completion
2026
Study completion
2026
First posted
Feb 2, 2026
Registry last updated
May 18, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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