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Completed

NCT Number: NCT05509049

Precision Nudging Drives Wellness Visit Attendance at Scale

The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.

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Key information

Conditions

Women's Health Annual Visit Behavior Health Behavior Prevention Well Visit

Age range

21 year–65 year

Sex eligibility

Female

Study type

Interventional

Phase

Not applicable

Primary location

Rochester Regional Health

New York, 14617, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Patient of health care system.
  • Visit with OBGYN office in the last 36 months.
  • OBGYN office provider is a Women's Wellness group approved provider.

Exclusion criteria

  • Completed a women's wellness within the last 366 days.
  • Upcoming women's wellness appointment.
  • Had a childbirth episode (e.g., C-section vaginal delivery, or other event, including stillbirth) within the last 3 months or has a pregnancy due date in the future.
  • Unsubscribed.

Treatment and study plan

Precision nudging

Other

Precision nudging (i.e., the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time)

Standard of care

Other

Standard of care communication (e.g., personalized letters and patient portal notices)

Primary outcomes

  1. Proportion of participants who attended a well woman visit

    Time frame: 3 months

  2. Proportion of participants who attended a well woman visit

    Time frame: 6 months

  3. Proportion of participants who attended a well woman visit

    Time frame: 9 months

  4. Proportion of participants who attended a well woman visit

    Time frame: 12 months

  5. Proportion of participants who scheduled a well woman visit

    Time frame: 3 months

  6. Proportion of participants who scheduled a well woman visit

    Time frame: 6 months

  7. Proportion of participants who scheduled a well woman visit

    Time frame: 9 months

  8. Proportion of participants who scheduled a well woman visit

    Time frame: 12 months

  9. Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

    Time frame: 3 months

  10. Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

    Time frame: 6 months

  11. Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

    Time frame: 9 months

  12. Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

    Time frame: 12 months

Secondary outcomes

  1. Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

    Time frame: 3 months

  2. Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

    Time frame: 6 months

  3. Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

    Time frame: 9 months

  4. Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

    Time frame: 12 months

Sponsors and collaborators

Lead sponsor

Lirio

Industry

Collaborators

  • Rochester Regional Health

Registry information

Official study title

Employing Machine Learning and Behavioral Science Solutions to Increase Women's Wellness Scheduling and Attendance: A Randomized Controlled Trial

Important dates

Study start
2022
Primary completion
2024
Study completion
2024
First posted
Aug 19, 2022
Registry last updated
Jan 17, 2024

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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