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Completed

NCT Number: NCT06605924

Oral Nicotine Pouch Marketing Features Influence on Perceptions

This study tests the effects of three oral nicotine marketing features on product perceptions.

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Key information

Conditions

Tobacco Use Behavior

Age range

13 year–120 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

2213 McElderry St.

Baltimore, Maryland, 21205, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Live in the US
  • For youth age <21: Never used any nicotine pouch
  • For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
  • For adults: Currently smoke some or all days
  • For adults: No regular use of oral nicotine pouches
  • For adults: No past 30-day pouch use

Exclusion criteria

  • Do not live in the US
  • For youth age <21: Ever used nicotine pouches
  • For youth age <21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
  • For adults: Smoked <100 cigarettes in life
  • For adults: Does not currently smoke some or all days
  • For adults: Regular use of oral nicotine pouches
  • For adults: Past 30-day pouch use

Treatment and study plan

Tobacco-free

Other

Ad contains baseline language + language that product is tobacco-free

Discrete

Other

Ad contains baseline language + language that product is discrete

Convenient

Other

Ad contains baseline language + language that product is convenient

Primary outcomes

  1. Absolute perceived harm

    Time frame: Immediately after viewing ad

    How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful.

  2. Relative perceived harm

    Time frame: Immediately after viewing ad

    How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products [cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful.

  3. Absolute perceived addictiveness

    Time frame: Immediately after viewing ad

    How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive.

  4. Relative perceived addictiveness

    Time frame: Immediately after viewing ad

    How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products [cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive.

  5. Product appeal

    Time frame: Immediately after viewing ad

    How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree.

  6. Use intention

    Time frame: Immediately after viewing ad

    Perceived likelihood of using the product. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am interested in using the product in the ad, with response options from 0-strongly disagree to 4-strongly agree.

Secondary outcomes

  1. Perceived ability to satisfy nicotine cravings

    Time frame: Immediately after viewing ad

    Perceived ability of the product to satisfy one's nicotine carvings. Participants will answer a survey item to indicate how much they agree or disagree with the statement; The product in the ad would satisfy nicotine cravings, with response options from 0-strongly disagree to 4-strongly agree.

  2. Perceived ability to help one quit smoking

    Time frame: Immediately after viewing ad

    Perceived ability of the product to help one quit smoking cigarettes. Participants will answer a survey item to indicate how much they agree or disagree with the statement;The product in the ad would help with quitting smoking;, with response options from 0-strongly disagree to 4-strongly agree.

Sponsors and collaborators

Lead sponsor

Johns Hopkins Bloomberg School of Public Health

Other

Collaborators

  • National Institute on Drug Abuse (NIDA)

Registry information

Official study title

Aim 2 Study - Novel "Tobacco-Free" Oral Nicotine Pouches: The Impact of Product Features and Marketing Influences on Abuse Liability, Perceptions, and Use Behavior in Smokers and Non-Nicotine Users

Important dates

Study start
2025
Primary completion
2025
Study completion
2025
First posted
Sep 20, 2024
Registry last updated
Jul 23, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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