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NCT Number: NCT06707935

Mental Health Help-seeking Promotion in Older Adults

The present study aims to examine the effectiveness of descriptive social norm nudges and pictorial social norm nudges in improving mental health help-seeking intention compared to educational information.

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Key information

Age range

60 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

The Hong Kong Polytechnic University

Hong Kong

Location status: Recruiting

Location contact

Tianyin Liu, PhD

CONTACT

[email protected]

2766 ext. 5015

About this study

This study is a three-arm randomised controlled trial (RCT) in 540 older adults aged 60 years and above recruited through NGOs, testing the utility of revised TPB with baseline data, and the effectiveness of descriptive social norm-nudges (intervention group 1) and pictorial social norm- nudges (intervention group 2) comparing to traditional mental health education (control). Participants will be evenly randomised and receive 1 message/picture per day consecutively for 2 weeks. Researchers blind to group allocation will interview participants at baseline (T0), 2 weeks (post-intervention, T1), and 12 weeks (follow-up, T2). The primary outcomes are changes in subjective norms and help-seeking intention assessed using a revised Chinese version of the theory of planned behaviour questionnaire (C-TPB); secondary outcomes include perceived behavioural control, help-seeking attitude, perceived barriers to help-seeking (C-TPB subscales), and mental health assessed by PHQ-9, GAD-7 and UCLA-3.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • aged 60 years or above at the time of the baseline assessment
  • have no severe mental disorder or cognitive impairment
  • have no severe visual impairment
  • be able to read Chinese
  • have a smartphone with an instant communication application to receive text and images

Exclusion criteria

  • have severe difficulty in reading and communication
  • show imminent suicidal risk at any stage of the study

Treatment and study plan

Descriptive social norm nudges

Behavioral

A set of messages with descriptive social norm nudges sent to participants.

Pictorial social norm nudges

Behavioral

A set of messages with pictorial social norm nudges sent to participants.

Service as usual

Behavioral

Traditional mental health education information disseminated to participants.

Primary outcomes

  1. Subjective norms toward mental health help-seeking

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Subjective norms toward mental health help-seeking will be measured by six items adapted from the validated Chinese version of the TPB questionnaire (C-TPB) . The three items will measure descriptive norms describing what society, in general, does when facing mental health challenges, and the other three items will measure social norms describing what the significant others of the participant would do. Responses will be rated on a 6-point Likert scale, with higher scores indicating higher levels of subjective norms about mental health help-seeking.

  2. Mental health help-seeking intention

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Mental health help-seeking intention will be measured on a 3-item subscale of C-TPB. Responses will be rated on a 6-point Likert scale, with higher scores indicating higher levels of help-seeking intention.

Secondary outcomes

  1. Perceived behavioural control

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Perceived behavioural control will be measured on a 3-item subscale of the C-TPB. Responses are rated on a 6-point Likert scale, with higher scores indicating higher levels of behavioural control.

  2. Help-seeking attitude

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Help-seeking attitude will be measured on a 5-item subscale of C-TPB, items will be measured on a 6-point semantic differential scale, with higher scores indicating a more positive attitude towards help-seeking.

  3. Perceived barriers to help-seeking

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Perceived barriers to help-seeking will be measured by a 6-item scale adapted from the Chinese American Psychiatric Epidemiological study (CAPES), responses are rated on a 6-point Likert scale, with higher scores indicating more significant perceived barriers to help-seeking.

  4. Depressive symptoms

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Depressive symptoms will be measured with the Patient Health Questionnaire (PHQ-9). It is a 9-item instrument that incorporates depression diagnostic criteria with other leading major depressive symptoms and rates the frequency of the symptoms, factoring into the scoring severity index. PHQ-9 scores of 5-9, 10-14, 15-19, 20 and above represent mild, moderate, moderately severe, and severe depression, respectively.

  5. Anxiety symptoms

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Anxiety will be measured with the Generalised Anxiety Disorder 7-item scale (GAD-7). It is a 7-item scale; responses to each item are rated on a 4-point Likert scale and range from 0 to 3. It taps on the most prominent diagnostic features for GAD, and scores of 5, 10, and 15 are taken as the cut-off points for mild, moderate, and severe anxiety, respectively.

  6. Loneliness

    Time frame: Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

    Loneliness will be measured with the UCLA Loneliness Scale (UCLA-3). It is a 3-item scale measuring an individual's perceived loneliness. Each item is evaluated with scores ranging from 0 (never) to 3 (often), the total score is the sum of all items, and a higher score indicates a higher level of perceived loneliness.

Study contacts

Contact information is provided by the study sponsor or research team.

Ken Liu, MSc

CONTACT

[email protected]

Tianyin Liu, PhD

CONTACT

[email protected]

2766 ext. 5015

Sponsors and collaborators

Lead sponsor

The Hong Kong Polytechnic University

Other

Collaborators

  • The University of Hong Kong

Registry information

Official study title

Is a Picture Worth a Thousand Words: A Participatory Approach to Codesign Descriptive and Pictorial Social Norm Nudges and a Randomised Controlled Trial (RCT) to Examine Their Effectiveness in Improving Mental Health Help-seeking Intention

Important dates

Study start
2024
Primary completion
2026
Study completion
2026
First posted
Nov 27, 2024
Registry last updated
Feb 6, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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