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OpenTrials
Completed

NCT Number: NCT05380505

Influence of Social Media Ads on Food Choice

This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.

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Key information

Conditions

Food Choices

Age range

13 year–17 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

NYU Langone Health

New York, 10016, United States

About this study

This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • adolescent (13-17 years of age)
  • who identifies as only non-Latino White or only Black/African American
  • who logs into Facebook once daily
  • who can read and speak English

Exclusion criteria

  • participants who do not meet all criteria described above.

Treatment and study plan

Racially Congruent Ads

Behavioral

Facebook food ads that are racially congruent.

Racially Incongruent Ads

Behavioral

Facebook food ads that are racially incongruent.

Primary outcomes

  1. Number of Calories Purchased

    Time frame: 15 minutes

Secondary outcomes

  1. Attitude Toward Ad

    Time frame: 15 minutes

    Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.

  2. Time Spent Viewing Ad

    Time frame: 15 minutes

    Time spend viewing ad.

Sponsors and collaborators

Lead sponsor

NYU Langone Health

Other

Collaborators

  • National Cancer Institute (NCI)
  • National Institutes of Health (NIH)

Registry information

Official study title

Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices

Important dates

Study start
2022
Primary completion
2023
Study completion
2023
First posted
May 19, 2022
Registry last updated
May 16, 2025

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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