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NCT Number: NCT06969638

Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

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Key information

Conditions

Food Selection Behavior Feeding Behavior Food Preferences

Age range

13 year–17 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

NYU Langone Health

New York, 11106, United States

Location status: Recruiting

About this study

The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion criteria

  • participants who do not meet all criteria described above.

Treatment and study plan

Black Ads

Behavioral

Food ads that feature Black individuals

White Ads

Behavioral

Food ads that feature White individuals.

Many Likes

Behavioral

Food ads that have many "likes"

Few Likes

Behavioral

Food ads that have few "likes"

Primary outcomes

  1. Number of Calories Purchased

    Time frame: Day 0 (approximately 5 minutes)

    Total number of calories selected in the hypothetical snack choice pairings.

Secondary outcomes

  1. Attitudes towards Ads

    Time frame: Day 0 (approximately 5 minutes)

    Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements.

  2. Engagement with Ads

    Time frame: Day 0 (approximately 5 minutes)

    Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? [Select all that apply: "Like" [heart icon and other emojis], comment, tag a friend, direct message a friend, re-post, none of the above]). The outcome is measured as the number of participants who indicate they would engage with ads.

Study contacts

Contact information is provided by the study sponsor or research team.

Krystle Tsai

CONTACT

[email protected]

6465013880

Sponsors and collaborators

Lead sponsor

NYU Langone Health

Other

Collaborators

  • National Cancer Institute (NCI)
  • National Institutes of Health (NIH)

Registry information

Official study title

A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

Important dates

Study start
2025
Primary completion
2027
Study completion
2027
First posted
May 14, 2025
Registry last updated
Jun 10, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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