Improving Health Awareness Using Social Network Interventions

The overarching hypothesis of our study is that social network interventions using artificial intelligence and social media can be used to increase population awareness about health issues. The overarching objective is to improve population awareness on multiple relevant health issues using social network interventions (SNI) and estimate the effect by conducting randomized control trials. Increase population awareness about organ donation in California, especially among minorities

Active, Not Recruiting

This study is active but is not currently recruiting participants.

Key information

Conditions

Health Knowledge, Attitudes, Practice Behavior

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

UC Davis Medical Center

Sacramento, California, 95817, United States

About this study

The population of California will be stratified into demographic environments which are groups of ZIP Codes of similar cultural, socioeconomic, and ethnic/racial factors. Digital markers of population awareness about organ donation will be estimated from publicly available online conversations of users in social media. A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm.

Who can participate

Healthy volunteers accepted: No

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

Have a California zip code.
Be a Facebook user

Treatment and study plan

Digital Sensors for Population Awareness about Health Issues using Social Media

Behavioral

A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm

Primary outcomes

Change the number of organ donor registration

Time frame: 3 years

Measures: number of registrations at Donate Life web page.

Secondary outcomes

Change population awareness about health issues

Time frame: 3 years

Measures: number of clicks and impressions on the ad.

Sponsors and collaborators

Lead sponsor

University of California, Davis

Other

Registry information

Acronym: SNI

Important dates

Study start: 2021
Primary completion: 2026
Study completion: 2026
First posted: Apr 20, 2021
Registry last updated: Jan 30, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Published trials that share one or more normalized conditions with this study.

Active, Not Recruiting