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NCT Number: NCT07346001

Impacts of Sugar Warnings on Weight Bias

This study aims to examine the effects of added sugar warning labels for sugar-sweetened beverages (SSBs) on explicit weight bias and body weight attributional judgements. Participants will be assigned to view either control labels or added sugar warning labels applied on SSBs in an experimental store. Participants will shop for beverages in the store and take a computer survey during four visits to the store, spaced approximately one week apart.

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Key information

Age range

18 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

UNC MiniMart Chapel Hill

Chapel Hill, North Carolina, 27514, United States

Location status: Recruiting

Location contact

Violet Noe

CONTACT

[email protected]

252-714-3572

About this study

This study aims to determine whether applying added sugar warnings on sugary drinks impacts explicit weight bias and body weight attributional judgements. Approximately 543 adults (ages 18 and older) who have bought at least one SSB in the past week will attend four in-person visits at an experimental store, spaced approximately one week apart. Participants will be randomized to see either neutral control labels or added sugar labels on SSB containers during their visits to the experimental store. At each study visit, participants will shop for beverages in the store and take a computer survey. Explicit weight bias and attribution of responsibility for body weight will be assessed via the computer surveys at the first and last visit.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • 18 years and older
  • Bought sugary drinks from a store at least once during the past week
  • Willing to attend 4 in-person study appointments

Exclusion criteria

  • Living in the same household as someone else in the study

Treatment and study plan

Control label

Behavioral

The control label will display a neutral, square-shaped barcode. Labels will be placed on the front of SSB containers in the experimental store.

Added sugar warning

Behavioral

The added sugar warning will be octagon-shaped and will state "HIGH IN ADDED SUGAR." Warnings will be placed on the front of SSB containers in the experimental store.

Primary outcomes

  1. Explicit weight bias, mean score

    Time frame: Assessed via survey after exposure to intervention (i.e., shopping task) 2 times approximately 4 weeks apart (i.e., in visits 1 and 4)

    Explicit weight bias will be measured by survey through seven items. Items will present participants with pairs of antonyms and ask that they select the box between antonyms that they feel best describes their feelings and beliefs about people with obesity: (1) lazy - hard-working, (2) no will power - has will power, (3) good self - control - poor self-control, (4) active - inactive, (5) self-indulgent - self-sacrificing, (6) dislikes food - likes food, (7) undereats - overeats.

    Response options, which will be presented as 5 boxes between antonyms, will be coded in a categorical 1-5 range, where higher scores represent higher endorsement of a stereotype that contributes to weight bias. Each participant's responses to each item will then be averaged across the seven items to obtain their final score on the outcome in a 1-5 range, where higher scores represent higher explicit weight bias.

Secondary outcomes

  1. Body weight attributional judgements, mean score

    Time frame: Assessed via survey after exposure to intervention (i.e., shopping task) 2 times approximately 4 weeks apart (i.e., in visits 1 and 4).

    Body weight attributional judgements will be measured by survey through two items. Items will ask participants how much they agree with two statements: (1) People with obesity are responsible for their weight; (2) People with obesity are to blame for their weight.

    Response options will be on a 5-point scale from strongly disagree to strongly agree, with higher scores representing higher agreement. Each participant's responses to each item will be averaged to obtain their final score on the outcome in a 1-5 range, where higher scores represent higher attribution of personal responsibility for body weight.

Study contacts

Contact information is provided by the study sponsor or research team.

Aline D'Angelo Campos, PhD, MPP

CONTACT

[email protected]

9199663215

Sponsors and collaborators

Lead sponsor

University of North Carolina, Chapel Hill

Other

Registry information

Official study title

Impacts of Prolonged Exposure to Added Sugar Warning Labels on Explicit Weight Bias: a Randomized Controlled Trial

Important dates

Study start
2026
Primary completion
2027
Study completion
2027
First posted
Jan 16, 2026
Registry last updated
Apr 16, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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