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NCT Number: NCT06810674

Get Out of Your Head 2.0: Evaluation of an Online Prevention Campaign and Updated Website for Men

The primary objective of this study is to evaluate the perceptions and evaluations of men with suicidal thoughts, regarding the new "Get Out of Your Head" campaign and the updated website. The findings will inform potential adjustments to enhance the campaign and website as needed.

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Key information

Conditions

Suicide Behavior Behavioral Symptoms Self-Injurious Behavior Suicidal Ideation

Age range

18 year and older

Sex eligibility

Male

Study type

Interventional

Phase

Not applicable

Primary location

Flemish Centre of Expertise in Suicide Prevention, Ghent University

Ghent, 9000, Belgium

About this study

In a previous study (BUN: B6702024000090) the authors focused on identifying these barriers and needs among adult men experiencing suicidal thoughts and their healthcare providers. Findings from this needs assessment suggest that men with suicidal ideation often perceive a lower need for help and hold attitudes that inhibit help-seeking and sustained engagement in care. These attitudes appear closely linked to societal gender norms around emotional openness, self-reliance, and the perceived responsibility to provide for a family. Furthermore, men experiencing suicidal thoughts expressed a desire for information on certain topics that may currently be unavailable.

To address these gaps, a new awareness campaign is being developed, alongside updates to the existing "Get out of your head" website (original: www.komuitjekop.be), incorporating necessary information. The campaign and website updates are being shaped through a participatory co-creation process involving men with a history of suicidal thoughts to ensure relevance and leverage their experiential knowledge (BUN: B6702024000420). In this approach, men with lived experience are central to the decisions on the design and content of the tools. Additionally, input from experts in healthcare and masculinity, as well as international research, is being integrated.

Once the campaign is developed and the website (www.komuitjekop.be) is updated, the authors aim to evaluate how these resources are perceived by men with suicidal thoughts to further refine these suicide prevention efforts.

The primary objective of the current study is to evaluate the perceptions and evaluations of men with suicidal thoughts, regarding the new "Get Out of Your Head" campaign and the updated website. The findings will inform potential adjustments to enhance the campaign and website as needed.

Who can participate

Healthy volunteers accepted: No

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Men (≥ 18y/o)
  • Experienced suicidal thoughts in the past three year
  • Access to a smartphone, tablet, or computer with internet connection
  • Proficiency in Dutch

Exclusion criteria

  • Does not meet the specified inclusion criteria.

Treatment and study plan

Get out of your head campaign and website 2.0

Behavioral

The Get out of your head campaign and website were launched in 2022 to improve men's mental health and reduce stigma (Stas et al., 2024). Developed with experts, a communication agency, and the target audience, the campaign included videos, testimonies, and a website with tailored information on mental health, suicide prevention, and help-seeking (www.komuitjekop.be).

The new campaign and updated website will focus specifically on facilitating help-seeking behaviour among men experiencing suicidal thoughts by increasing their perceived need for support. More specifically, the new campaign will aim to enhance the recognition of their suffering, the relevance of seeking and receiving help and changing the perception of suicidal thoughts, namely that these are not fixed or part of life, but instead are changeable and can improve with the correct help.

Primary outcomes

  1. Experienced need

    Time frame: Change from Baseline (before intervention) to post-test (after viewing campaign during 3days); time frame of 3 days

    1 Question based on previous study : to what extent they feel they need support or help from others, on a scale of 0 (not at all) to 10 (a lot), with higher scores indicating a higher perceived need

Secondary outcomes

  1. Attitudes about suicidal thoughts and help-seeking

    Time frame: Change from Baseline (before intervention) to post-test (after viewing campaign during 3days); time frame of 3 days

    5 items from the Attitudes Towards Suicide (ATTS); 3 adapted items from the Attitudes Toward Seeking Professional Psychological Help Scale (ATSPPHS); 4 items from the Network Orientation Scale. All items (12) are to be rated on a scale of 1 (totally disagree) to 5 (totally agree), resulting in a score between 12 and 60.

  2. Help-seeking intention

    Time frame: Change from Baseline (before intervention) to post-test (after viewing campaign during 3days); time frame of 3 days

    Shortened version of the General Helpseeking Questionnaire: 7 items (Healthcare provider; helpline, general practitioner, psychiatrist, close one, other, no one) to be rated on a scale from 1 (extremely unlikely) to 7 (extremely likely) of how likely they are to ask those people for help. Higher scores indicate a higher intention to seek help. Range: 7-49.

  3. Evaluation of the campaign materials

    Time frame: Baseline

    Evaluation statements and open questions for feedback: would they visit the website (yes/no), which information would they expect on the website (open question); 10 statements to be rated on a scale of 1 (totally disagree) to 5 (totally agree); 3 open questions for feedback

  4. Evaluation of the new/updated webcontent

    Time frame: Post-test (after viewing campaign), assessed 3 days after pretest

    Evaluation statements and open questions for feedback: 9 statements to be rated on a scale of 1 (totally disagree) to 5 (totally agree); 3 open questions for feedback.

Other outcomes

  1. Socio-demographic characteristics

    Time frame: Baseline

    self-developed questionnaire: Age, relationship status, work status, education, ethnicity, province, Familiar with 'get out of your head' campaign

  2. Suicidality

    Time frame: Baseline

    Suicidal thoughts and behavior based on questions from the national health survey: suicidal ideation ever (no; yes once; yes more than once); suicidal ideation past year (yes/no); suicide attempt ever (no; yes once; yes more than once); suicide attempt past year (yes, no)

Study contacts

Contact information is provided by the study sponsor or research team.

Eva De Jaegere, PhD

CONTACT

[email protected]

+32 (0)9 332.07.75

Pauline Stas, MSc

CONTACT

[email protected]

+32 (0)9 332.07.75

Sponsors and collaborators

Lead sponsor

University Ghent

Other

Registry information

Important dates

Study start
2025
Primary completion
2025
Study completion
2025
First posted
Feb 5, 2025
Registry last updated
Feb 5, 2025

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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