Fresh Start: Increasing Early Produce Intake

Investigators are piloting a produce box delivery program to approximately 50 WIC-eligible, low-income families in West Philadelphia in partnership with the Farm to Families Initiative (St. Christopher's Foundation for Children) and Food Connect, a local food delivery program. Both partnerships have been previously established and are maintained through the Office of Community Relations. The program will be 8 weeks in duration; in the first 4 weeks, all families will receive a free, weekly produce box from Farm to Families. In the second two weeks, the 50 families will be randomized into two groups, each with 25 participants. One group will be asked to pay $5 for the produce box and the other group will pay $10, using food benefits or their own income. Recipes that include foods in the produce box will be included with the delivery along with children's activities (books, coloring pages, card games, etc.) related to fruits and vegetables. Participating parents will complete three online surveys throughout the program. These pre-, mid-, and post-intervention surveys will assess the effect of the program and participant satisfaction.

The expected goals are to:

• Evaluate the effect of different pricing models on participation of low-income, WIC-eligible families in a produce delivery program
• Evaluate the efficacy of a low-cost produce delivery program to increase perceived intake of produce among low-income young children.
• Evaluate efficacy of a low-cost produce delivery program to increase perceived access to produce among low-income families in West Philadelphia.

Inclusion criteria

Subjects must:

• Be over 18 years of age
• Be the parent or guardian for children ages 0 to 5 years of age who receive or are eligible to receive WIC benefits
• Be the parent or guardian for children ages 0 to 5 years of age who receive pediatric care at CHOP Primary Care - Cobbs Creek
• Live or have access to an address where packages can be delivered
• Have access to an electronic device and internet in order to access the online produce box ordering portal
• Be willing to complete three 10-15 minute surveys throughout the intervention either online or via telephone
• Consent to have their contact information shared with Farm to Families and Food Connect

Exclusion criteria

Subjects must not:

• Be participating in another intervention which provides produce just prior to or simultaneous with participation in this study (e.g. Farm Food Box Program, etc.)
• Be subjects who, in the opinion of the Investigator(s), may be non-compliant with study schedules or procedures Subjects that do not meet all of the enrollment criteria may not be enrolled. Any violations of these criteria must be reported in accordance with IRB Policies and Procedures.