Fresh Fruit and Vegetable Purchasing Behavior

Primary objective is to determine the impact of messages related to conventionally grown and organically grown produce on purchasing behaviors in low-income individuals.

Secondary objective is to assess knowledge and attitudes about conventionally and organically grown fruit and vegetable in low-income individuals.

Completed

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Key information

Conditions

Low-Income Population

Age range

18 year and older

Sex eligibility

All sexes

Study type

Observational

Primary location

Clinical Nutrition Research Center

Chicago, Illinois, 60616, United States

About this study

This is a cross-sectional study that will evaluate consumer behavior related to the purchasing of fresh produce in the low-income population through a self-report survey questionnaire.

A sample size of 500 subjects is planned. A screening questionnaire will be provided to each subject to determine their eligibility to be in the study. The screening questionnaire consists of 6 questions related to household income level, grocery shopping frequency, employment field, and age. For subjects who are determined to be eligible, they will be asked to complete the study survey questionnaire.

The survey questionnaire consists of 53 questions to assess subject's beliefs and knowledge about organic and conventional fresh fruits and vegetables and how their beliefs and knowledge affect their purchasing behavior related to organic and conventional fresh produce. There are five major categories in the survey to assess different dimensions that influence subjects' purchasing decisions regarding fresh produce. The categories are issue awareness, purchasing behavior, message framing, credibility, and demographics. Issue awareness is used to assess the subjects' previous knowledge, beliefs and attitude towards organic and conventional fresh produce. Purchasing behavior is used to understand why subjects purchase organic or conventional fresh produce. Message framing is used to determine whether message framing has an impact on the self-reported likelihood to purchase organic or conventional fresh produce. Credibility is used to find which source subjects trust the most regarding fresh produce information. Lastly, demographic information will be obtained to analyze characteristic differences.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

Low income equal or less than 250% above the poverty level.
18 years of age and older
People who do some or most grocery shopping

Exclusion criteria

Employment in any of the following fields: Print, Online/Broadcast Media, Market Research, Advertising, Health, Nutrition, Public Relations
Rarely or never purchases groceries
Does not meet low-income qualification criteria

Treatment and study plan

Primary outcomes

Data collection on Change in likelihood on reported purchasing behavior, as measured by questionnaire, on conventional and organic fresh fruits and vegetables prior and after message testing

Time frame: 1 hr

purchasing behavior, as measured by questionnaire, on conventional and organic fresh fruits and vegetables prior and after message testing

Secondary outcomes

Data collection on Effect of issue awareness, attitude, and knowledge related to conventional and organic fresh fruits and vegetables, as measured by questionnaire, on fresh produce purchasing behaviors prior message testing.

Time frame: 1 hr

issue awareness, attitude, and knowledge related to conventional and organic fresh fruits and vegetables, as measured by questionnaire, on fresh produce purchasing behaviors prior message testing

Sponsors and collaborators

Lead sponsor

Clinical Nutrition Research Center, Illinois Institute of Technology

Industry

Registry information

Official study title

Assessing Consumer Behavior Regarding the Purchasing of Fresh Produce in Low-income Population

Important dates

Study start: 2012
Primary completion: 2013
Study completion: 2013
First posted: May 15, 2013
Registry last updated: Jul 27, 2021

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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Completed