Exploring Factors Influencing Consumers in Seeking Aesthetic Medicine Services in Malaysia

The goal of this study is to understand the factors that influence consumers when seeking aesthetic medicine services in Malaysia. The study aims to answer the following questions:

1. What factors influence consumers when seeking aesthetic medicine services? 2. Do sociodemographic factors (such as age, gender, and income) affect these factors? 3. What criteria do consumers consider when choosing a clinic for aesthetic medicine services?

Completed

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Key information

Conditions

Consumer Preference Behavior Consumer Behavior

Age range

18 year and older

Sex eligibility

All sexes

Study type

Observational

Primary location

USMARI Research & Innovation Centre

Petaling Jaya, Selangor, 47810, Malaysia

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

Malaysian citizens above 18 years old.
Individuals who have either received or plan to received aesthetic treatment in the future.
Willing to participate in the study

Exclusion criteria

Individuals unable to provide informed consent.
Individuals who cannot understand either Bahasa Malaysia or English.

Treatment and study plan

Primary outcomes

Consumer preference factors for aesthetic medicine services in Malaysia

Time frame: at point of enrolment (baseline)

The factors including personal desires, physical concerns, psychosocial influences, social media exposure, influence from others, and significant life events are evaluated through a survey using a Likert scale to assess participants' level of agreement with statements related to the respective factors. Responses are rated on a 5-point scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree).

Secondary outcomes

Participants demographic background

Time frame: at point of enrolment (baseline)

Sociodemographic data, including age, gender, education level, income, and occupation, are collected through a survey consisting of closed-ended questions with single-response and multiple-response options.
Criteria influencing consumers' choice of clinic for aesthetic treatments.

Time frame: at point of enrolment (baseline)

The criteria were identified through a survey comprising items related to factors that may influence consumers' choice of an aesthetic clinic. Participants rated their level of agreement with each statement using a 5-point Likert scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree).

Sponsors and collaborators

Lead sponsor

USMARI Research & Innovation Centre

Industry

Registry information

Official study title

Exploring Factors Influencing Consumers in Seeking Aesthetic Medicine Services in Malaysia: A Cross-Sectional Study.

Important dates

Study start: 2024
Primary completion: 2025
Study completion: 2025
First posted: Mar 18, 2026
Registry last updated: Mar 18, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Published trials that share one or more normalized conditions with this study.

Completed