School of Kinesiology and Health Studies
Kingston, Ontario, K7L3N6, Canada
NCT Number: NCT04281615
The main objective of the proposed research is to experimentally test and inform the most effective brand attributes that is to be featured in the forthcoming Canadian 24-Hour Movement Guidelines for Adults. Specifically, there are two main objectives. The first objective is to determine the most preferred tagline associated with the new Guidelines among a sample of Canadian adults. The second objective is to experimentally test if this new attribute fosters stronger perceptions of self-efficacy among an adult sample, when compared to previous threshold-based approaches.
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Notify Me18 year–64 year
All sexes
Interventional
Not applicable
Kingston, Ontario, K7L3N6, Canada
Healthy volunteers accepted: Yes
Only the study team can determine whether someone qualifies for participation.
Inclusion criteria
Exclusion criteria
Exposed to four sets of promotional materials hypothesized to increase perceptions of self-efficacy to meet Guidelines.
Time frame: 3 time points: measuring change from baseline, immediately after viewing message, 2-week follow up
Dr. Amy Latimer-Cheung, PhD
Other
Examining Perceptions and Brand Approaches for the Canadian 24-Hour Movement Guidelines for Adults
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