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Completed

NCT Number: NCT05393869

Evaluating Anti-Tobacco Message Effectiveness Among Lesbian, Gay, Bisexual, and Transgender Young Adults

This trial refines and evaluates anti-tobacco messages among lesbian, gay, bisexual, and transgender (LGBT) young adults at risk for the use of more than one tobacco product (polytobacco use). Polytobacco use is associated with nicotine dependence and tobacco use into adulthood, and is disproportionately high among LGBT young adults. This trial seeks to determine effective communication of polytobacco use risk to at-risk LGBT young adults.

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Key information

Conditions

Tobacco-Related Carcinoma

Age range

18 year–35 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Ohio State University Comprehensive Cancer Center

Columbus, Ohio, 43210, United States

About this study

PRIMARY OBJECTIVES:

I. Identify absolute and relative risk anti-tobacco messages that effectively communicate polytobacco risks to lesbian, gay, bisexual, transgender (LGBT) young adults.

Participants view anti-tobacco messages and rate them for perceived effectiveness and reactance.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Young adults (age 18-35 years)
  • Live in the United States

At least 50% of the sample also:

  • Are susceptible to multiple nicotine and tobacco product use (i.e., have used combustible tobacco or e-cigarettes at least once)

Treatment and study plan

Health communications

Other

Participants are assigned to view health communications with risk and efficacy statements.

Primary outcomes

  1. Message Perceived Effectiveness - Persuasive Potential.

    Time frame: Immediately post-exposure to intervention, up to 1 hour

    6 items measured on 5-point scale, 1 = Not at all and 5 = Very much

    • These messages were worth remembering.
    • These messages grabbed my attention.
    • These messages are powerful.
    • These messages are convincing.
    • These messages are meaningful.
    • These messages are informative.

    Responses were summed and averaged to create a scale for intention to quit (range from 1 - 5).

    Higher scores indicate a higher persuasive potential of the message.

  2. Perceived Effectiveness - Perceived Behavioral Impact

    Time frame: Immediately post-exposure to intervention, up to 1 hour

    Six items were analyzed separately, each scored on 5-point Likert scale (1=Strongly Disagree, 5=Strongly Agree)

    These messages will motivate CIGARETTE SMOKERS to switch to vaping.

    These messages will motivate people to quit ALL smoking and vaping.

    These messages will motivate NON-USERS to start vaping.

    These messages will motivate NON-USERS to start smoking cigarettes.

    These messages will motivate CIGARETTE SMOKERS to quit.

    These messages will motivate VAPERS to quit.

  3. Risk Perceptions: Absolute/Relative Risks of Cigarette vs. E-cigarette Use

    Time frame: Immediately post-exposure to intervention, up to 1 hour

    On a scale from 0-10, where 0 = not at all harmful and 10 = extremely harmful now harmful are ... to your health?

    • combustible cigarettes
    • nicotine vapes

    On a scale from 0-10, where 0 = much less harmful and 10 = much more harmful...

    • compared to combustible cigarettes, how harmful are nicotine vapes to your health?

  4. Behavioral Intentions to Use Tobacco

    Time frame: Immediately post-exposure to intervention, up to 1 hour

    8-items made up two 4-pt scales (1 = definitely will not and 4 = definitely will).

    Items for each scale were summed and averaged. Higher scores indicate higher likelihood of avoiding cigarettes/nicotine vapes.

    How likely it is that in the next 3 months, you will refrain from...

    • smoking cigarettes completely and permanently?
    • smoking cigarettes when you get lonely?
    • smoking cigarettes when you are with your friends who use them?
    • smoking cigarettes when someone hands you a cigarette?

    How likely it is that in the next 3 months, you will refrain from...

    • vaping nicotine completely and permanently?
    • vaping nicotine when you get lonely?
    • vaping nicotine when you are with your friends who use them?
    • vaping nicotine when someone hands you a vape?

Sponsors and collaborators

Lead sponsor

Ohio State University Comprehensive Cancer Center

Other

Collaborators

  • National Cancer Institute (NCI)

Registry information

Official study title

The Effect of Nicotine and Tobacco Message Framing on Use Among Diverse Groups of Young Adults

Important dates

Study start
2021
Primary completion
2022
Study completion
2022
First posted
May 26, 2022
Registry last updated
Dec 26, 2023

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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