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OpenTrials
Completed

NCT Number: NCT03439553

Estimating the Short-term Effectiveness of Online Advertisements for Improving Health

Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.

Completed

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Key information

Conditions

Anorexia Behavior Body Weight Health Behavior Nutrition Disorders Nutritional and Metabolic Diseases Obesity Overnutrition Overweight Pathological Conditions, Signs and Symptoms Signs and Symptoms Signs and Symptoms, Digestive Smoking Cessation

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Microsoft Research Israel

Herzliya, 46875, Israel

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Use of the Bing ad system with target phrases.

Exclusion criteria

  • None

Treatment and study plan

Ads display with target websites

Behavioral

Ads are shown, but users are referred to control websites.

Ads display with control websites

Behavioral

Ads are shown, but users are referred to control websites.

Primary outcomes

  1. The number of people who increase and the number of people who decrease searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors

    Time frame: Up to 1 month after the intervention

    Increase or decrease in searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors. This measure of outcome was previously used in E. Yom-Tov, Muennig & El-Sayed (2016).

Secondary outcomes

  1. Clickthrough rates

    Time frame: During the intervention itself and up to 1 minute after the intervention (advertisement display).

    Clickthrough rates on each ad

Sponsors and collaborators

Lead sponsor

Microsoft Research

Industry

Collaborators

  • Interdisciplinary Center Herzliya
  • Schneider Children's Medical Center, Israel

Registry information

Important dates

Study start
2015
Primary completion
2017
Study completion
2017
First posted
Feb 20, 2018
Registry last updated
Feb 20, 2018

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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