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NCT Number: NCT06969651

Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

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Key information

Conditions

Calorie Consumption

Age range

13 year–17 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

NYU Langone Health

New York, 10016, United States

Location status: Recruiting

Location contact

Program Manager

CONTACT

[email protected]

646-501-3394

About this study

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion criteria

  • - participants who do not meet all criteria described above

Treatment and study plan

Black-Food

Behavioral

Ads featuring a Black person with a food product

White-Food

Behavioral

Ads featuring a White person with a food product

Black-Non Food

Behavioral

Ads featuring a Black person with a non-food product

White-Non Food

Behavioral

Ads featuring a White person with a non-food product

Food-Many Likes

Behavioral

Ads with Many "likes" featuring a food product

Non Food-Many Likes

Behavioral

Ads with Many "likes" featuring a non-food product

Food-Few Likes

Behavioral

Ads with Few "likes" featuring a food product

Non Food-Few

Behavioral

Ads with Few "likes" featuring a non-food product

Primary outcomes

  1. Caloric Intake

    Time frame: Day 0 (Approximately 60 minutes)

    number of calories consumed during the study protocol

  2. Visual Attention to Ad Features - First Fixation

    Time frame: Day 0 (Approximately 60 minutes)

    Measured as time to first fixation to the advertisement.

  3. Visual Attention to Ad Features - Gaze Duration

    Time frame: Day 0 (Approximately 60 minutes)

    Measured as the gaze duration during the advertisement.

  4. Visual Attention to Ad Features - Number of Fixations

    Time frame: Day 0 (Approximately 60 minutes)

    Measured as the number of fixations on ad features.

Study contacts

Contact information is provided by the study sponsor or research team.

Program Manager

CONTACT

[email protected]

6465013880

Zora Hall

CONTACT

[email protected]

Sponsors and collaborators

Lead sponsor

NYU Langone Health

Other

Collaborators

  • National Cancer Institute (NCI)
  • National Institutes of Health (NIH)
  • New York University

Registry information

Official study title

Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

Important dates

Study start
2025
Primary completion
2027
Study completion
2027
First posted
May 14, 2025
Registry last updated
Jun 10, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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