Cost and Quality in Consumer Sunscreen Preferences

This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class

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Key information

Conditions

Healthy

Age range

18 year and older

Sex eligibility

All sexes

Study type

Observational

Primary location

Northwestern University

Chicago, Illinois, 60611, United States

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

Subjects age 18 years old or older.
Subjects who are capable of completing an online, English survey.

Exclusion criteria

Subjects less than 18 years old
Subjects who have previously completed the study.
Subjects who are not able to complete an online, English survey.

Treatment and study plan

Survey

Other

Participants will complete a survey online

Primary outcomes

Frequency of sunscreen preference differences between ideal and willingness to pay

Time frame: 1 year

The frequency at which research participants indicate ideal sunscreen preferences versus willingness to pay for such preferences will be assessed in the questionnaire. The unit of measure will be a numerical value, number of participants.

Sponsors and collaborators

Lead sponsor

Northwestern University

Other

Registry information

Important dates

Study start: 2019
Primary completion: 2021
Study completion: 2021
First posted: Jul 11, 2019
Registry last updated: Jul 12, 2021

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Published trials that share one or more normalized conditions with this study.

Completed