Rhode Island Hospital
Providence, Rhode Island, 02904, United States
NCT Number: NCT03473067
Dating and sexual violence are significant public health concerns occurring on a continuum of severity across the lifespan, with serious consequences to victims and society. The present research advances the science of prevention by rigorously evaluating a comprehensive social norms marketing campaign to promote community-level change in dating and sexual violence in middle schools. Partnership between researchers and a CDC Rape Prevention and Education Program (RPE) funded agency is a core feature of this work, and aims to build community capacity to implement and evaluate violence prevention efforts, and promote the subsequent uptake of social norms marketing campaigns as a strategy for reducing dating and sexual violence among youth.
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Notify Me10 year and older
All sexes
Interventional
Not applicable
Providence, Rhode Island, 02904, United States
In a group cluster trial, a comprehensive, tailored, data-based social norms marketing campaign that addresses misperceptions of: 1) the acceptability of dating and sexual violence; 2) gender roles; 3) sexual activity; 4) sexual communication/consent; 5) support for victims; and 6) bystander intervention will be evaluated among middle schools. Poster messaging will be paired with several systematic efforts to diffuse program content through the community, including a Lunch and Learn Teacher Training, Social Norms Video, Teacher Workbook, Parent Mailing, and Parent Information Session. A member of the researcher-practitioner team, designated as a School Resource Provider, will oversee campaign implementation in partnership with a teacher champion. The Resource Provider will also track campaign intensity, assess campaign credibility through intercept interviews with teachers and students, work with teachers to infuse messaging into classroom activities, and assist the teacher champion with addressing "kick-back" to the campaign. Outcome assessments will be completed by teachers, administrators and students. Towards the goal of exploring the role of other environmental factors as moderators of program effects, school administrators will assess their community readiness to develop and implement school dating and sexual violence prevention policy, in general, and social norms marketing, in particular. A neighborhood scan will also be conducted to estimate the density of nearby outlets associated with gender-based personal violence.
Healthy volunteers accepted: Yes
Only the study team can determine whether someone qualifies for participation.
Inclusion criteria
Exclusion criteria
This poster based marketing campaign is designed to correct inaccurate perceptions of norms regarding violence.
Other names: Your Voice Your Data
Schools will participate in teacher training and parent training.
Time frame: Over 6 months
Rates of sexual violence victimization
Time frame: Over 6 months
Rates of dating violence victimization
Time frame: Over 6 months
Rates of sexual violence perpetration
Time frame: Over 6 months
Rates of dating violence perpeptration
Time frame: Over 6 months
Rates of bystander intervention
Time frame: Change from baseline to 6 months
Attitudes towards violence scale
Time frame: Over 6 months
Rates of bystander intervention behavior among teachers
Time frame: Change from baseline to 6 months
A series of items were developed for the purpose of the present study to assess student perceptions of peer norms regarding dating and sexual violence. Items are scored on a range of 0% - 100% to indicate the percent of peers within the school that would endorse each item. Scores for each item will be examined individually. Positive scores on this measure are indicated when respondents perceive a greater number of their peers would endorse healthy behavior.
Lifespan
Other
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