Skip to main content
OpenTrials
Completed

NCT Number: NCT01517230

Can Mass Media Campaigns Reduce Child Mortality

A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality.

It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.

Completed

Looking for future studies?

Notify Me

Key information

Conditions

Diarrhoea Behavior Breast Feeding Breastfeeding Diarrhea Feeding Behavior Health Behavior Infections Lung Diseases Malaria Mosquito-Borne Diseases Parasitic Diseases Pathological Conditions, Signs and Symptoms Patient Acceptance of Health Care Pneumonia Protozoan Infections Respiratory Tract Diseases Respiratory Tract Infections Signs and Symptoms Signs and Symptoms, Digestive Treatment Adherence and Compliance Under-nutrition Vector Borne Diseases

Age range

Up to 5 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Centre Muraz

Bobo-Dioulasso, BP 390, Burkina Faso

About this study

The evaluation is conducted in 14 geographical locations throughout Burkina Faso. Seven of these 14 clusters have been randomly allocated to receive the mass media intervention while the remaining 7 clusters will serve as controls.

Data collection includes household surveys in all 14 clusters at three "key" times:

  • At baseline: Before the implementation of the intervention, between December 2011 and February 2012 to measure the current level of child mortality and evaluate current knowledge and behaviours of relevance to child health.
  • At midline: Fifteen months after implementation of the intervention to evaluate the coverage of the intervention (in the intervention clusters) and, in each cluster, knowledge and behaviours.
  • At endline: Two and a half years after implementation of the intervention to evaluate intervention coverage (in the intervention clusters), knowledge and behaviours and child mortality.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Residence in study clusters

Exclusion criteria

  • None

Treatment and study plan

Local radio campaign to reduce under-five child mortality

Behavioral

The media campaign is designed by Development Media International. It includes short "spots" and long format programs broadcast by rural community radios. Major topics to be addressed include: diarrhoea, water and sanitation, acute respiratory infections, fever/malaria, antenatal consultations, delivery in health facilities, breastfeeding, and child nutrition. The intervention is planned to start in March 2012 after completion of fieldwork for the baseline survey and will continue for 2.5 years.

Primary outcomes

  1. Post neonatal under-five all cause mortality

    Time frame: 1 year

Secondary outcomes

  1. Under-5 child all cause mortality

    Time frame: 1year

  2. Preventive behaviours for main causes of under-five children mortality

    Time frame: 1 year

    • Antenatal consultations during the last pregnancy which lasts more than 6 months and place of delivery
    • Breastfeeding practices for the youngest under-five child
    • Behaviours to prevent cases of diarrhoea and malaria in the youngest under-five child

  3. Knowledge

    Time frame: 30-36 months after the start of the intervention

    • Knowledge about danger signs during pregnancy, delivery and in young ill children
    • Knowledge about preventive measure against malaria during pregnancy
    • Knowledge about recommended breastfeeding behaviours
    • Knowledge about transmission of malaria and diarrhoea
    • Knowledge about health care seeking behaviours in young children suffering from diarrhoea, bad cough

  4. Cost-effectiveness of mass media campaigns in terms of dollars per disability-adjusted life year (DALY) averted

    Time frame: 1 year

  5. Curative behaviours for main causes of under-five children mortality

    Time frame: 15 days

    Health care behaviours to treat cases of diarrhoea, fever, cough and respiratory difficulties in the youngest under-five child during the 15 previous days

Sponsors and collaborators

Lead sponsor

London School of Hygiene and Tropical Medicine

Other

Collaborators

  • Centre Muraz
  • Development Media International
  • Planet Wheeler Foundation
  • Wellcome Trust

Registry information

Important dates

Study start
2012
Primary completion
2015
Study completion
2015
First posted
Jan 25, 2012
Registry last updated
May 20, 2015

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Related clinical trials

Published trials that share one or more normalized conditions with this study.