Skip to main content
OpenTrials
Completed

NCT Number: NCT05755165

Adolescent Depression: Video Ads on Instagram

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to:

1. Reduce stigma and self-stigma related to depression, and 2. Increase treatment-seeking intentions.

Completed

Looking for future studies?

Notify Me

Key information

Conditions

Depression Behavior Behavioral Symptoms Social Behavior Stereotyping Stigmatization

Age range

14 year–18 year

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Yale Child Center, New Haven, Connecticut, United States

Loading trial locations.

About this study

Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl.

The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos.

Outcomes will include:

  • Primary outcome: engagement (a composite of likes, shares, comments, and views)
  • Secondary outcome: clicks on a designated link at the end of the video ad.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • English-speaking
  • Living in the US
  • Ages 14 - 18

Exclusion criteria

  • None

Treatment and study plan

Depression

Behavioral

~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery

Depression, adjusted

Behavioral

~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor

Control

Behavioral

~90-second selfie video of an adolescent discussing everyday activities and interests, with no reference to depression or racism.

Primary outcomes

  1. Engagement composite

    Time frame: Day 1: within 10 minutes of viewing the ad

    A sum of views, likes, shares, and comments on Instagram.

    The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.

Secondary outcomes

  1. Clicks on designated link

    Time frame: Day 1: within 10 minutes of viewing the ad

    The number of clicks on a designated link at the end of the video ad.

    Clicks are an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.

Sponsors and collaborators

Lead sponsor

Yale University

Other

Registry information

Official study title

Reducing Depression-related Stigma and Increasing Help-seeking Intentions: a Randomized Trial of Video Ads on Instagram

Important dates

Study start
2024
Primary completion
2024
Study completion
2024
First posted
Mar 6, 2023
Registry last updated
Nov 8, 2024

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

Related clinical trials

Published trials that share one or more normalized conditions with this study.