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NCT Number: NCT07776938

Testing the Abuse Liability of Hyper-palatable Foods

The study will conduct a laboratory study designed to evaluate the rewarding and addictive properties of hyper-palatable foods (HPF), using potato chips as the food stimulus/sample HPF.

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Key information

Age range

18 year and older

Sex eligibility

All sexes

Study type

Interventional

Phase

Not applicable

Primary location

Dole Human Development Center

Lawrence, Kansas, 66049, United States

Location contact

Tera Fazzino, Doctorate

CONTACT

[email protected]

785-864-0062

About this study

A within-subjects, double-blind, randomized crossover design will be used to test the abuse liability of a commonly consumed hyper-palatable food (HPF; potato chips) in controlled laboratory conditions, compared to a negative (non-HPF) control and modified doses (Aim 1). In alignment with FDA requirements, the study will randomize participants to complete four study sessions in one of four mixed orders to counterbalance the ordering of food stimuli across participants. One food will be assessed per session. Abuse liability tests will consist of an acute dose effects comparison to evaluate differences in acute rewarding effects, and a test of HPF reinforcing effects via a self-administration task and behavioral economic food purchase task. Participants will be community members who report high dietary intake of potato chips (HPF stimulus in the study), and do not have substance use disorder or eating disorders, which may present confounds.

Who can participate

Healthy volunteers accepted: Yes

Only the study team can determine whether someone qualifies for participation.

Inclusion criteria

  • Adults 18+ years old
  • High dietary intake of regular potato chips (HPF stimulus in the study), identified as >=3 times per week via a standard dietary history questionnaire
  • Like potato chips, the study-provided food (rating of >6 out of 10 on visual analogue scale) and willing to consume them in the lab.

Exclusion criteria

  • Currently prescribed medications for weight loss (e.g., Ozempic), attention deficit hyperactivity disorder, substance use disorder, or binge eating disorder
  • Substance use disorder diagnosis in the past year (self-reported) or substantial consequences from substance use in the past year (score on Drug Abuse Screening Test-10 of 6 or higher)
  • Eating disorder diagnosis in the past year
  • Bariatric surgery in the past year
  • Dietary allergies or restrictions to gluten
  • Dietary allergies or restrictions to root vegetables
  • Currently participating in a weight management treatment program or engaging in dietary modification to induce weight loss
  • Trying to cut down on HPF intake
  • Diagnosed smell or taste dysfunction
  • Currently pregnant
  • Diagnosed cognitive impairment (self-reported)

Treatment and study plan

Full Dose HPF

Other

This food stimulus is a regular, fried potato chip (with no modifications), considered the full dose hyper-palatable food stimulus.

The nutrient characteristics are as followed (per 7 grams): 40kcal calories, 2.5g fat, 35mg sodium, 3.8g carbs.

Modified Dose- No Fat

Other

The food stimulus is a baked/"air fried" potato chip with sodium. Thus, the stimulus will have almost no fat. The nutrient characteristics are as followed (per 7 grams): 34kcal calories, 0.9g fat, 37mg sodium, 4.0g carbs.

Modified Dose- No Sodium

Other

The food stimulus will be a fried potato chip, unsalted. The nutrient characteristics are as followed (per 7 grams): 38kcal calories, 2.5g fat, 0.6mg sodium, 3.8g carbs

Jicama Root Vegetable Chip- Negative Control

Other

The food stimulus is a baked/"air fried" Jicama root vegetable chip which will serve as the negative control with no sodium, fat, and lower carbohydrates. The nutrient characteristics are as followed (per 7 grams): 20kcal calories, 0g fat, 0.1g sodium, 0.7g carbs.

Primary outcomes

  1. Subjective effect measure: food stimulus liking

    Time frame: Baseline, at each visit

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how much they like the food stimulus they tasted

  2. Subjective effect measure: food stimulus wanting/desire

    Time frame: Baseline, at each visit

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how much they desire more of the food stimulus they tasted.

  3. Subjective effect measure: food stimulus craving

    Time frame: Baseline, at each visit

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how much they crave the food stimulus they tasted.

  4. Subjective effect measure: food stimulus likelihood to use again

    Time frame: Baseline, at each visit

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how likely they would be to use the food stimulus they tasted again in the future.

  5. Demand elasticity value of the food stimulus

    Time frame: Baseline, at each visit

    Primary outcome of the Food Purchase Task, which characterizes sensitivity to the cost of a food stimulus with escalations in price.

  6. Breakpoint value in self-administration task

    Time frame: Baseline, at each visit

    Highest schedule completed to earn a food stimulus reward during the self-administration task

Secondary outcomes

  1. Subjective effect measure: food stimulus flavor intensity

    Time frame: Baseline, at each visit

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how intense the flavor of the food stimulus is that they tasted.

  2. Subjective effect measure: food stimulus relaxation

    Time frame: Baseline, at each visit

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how relaxed they felt from the food stimulus they tasted.

Study contacts

Contact information is provided by the study sponsor or research team.

Cash Petree, B.S.

CONTACT

[email protected]

615-999-5677

Tera Fazzino, Doctorate

CONTACT

[email protected]

785-864-0062

Sponsors and collaborators

Lead sponsor

University of Kansas

Other

Collaborators

  • National Institute on Drug Abuse (NIDA)

Registry information

Official study title

Bet You Can't Eat Just One: Testing the Abuse Liability of Hyper-palatable Foods

Important dates

Study start
2026
Primary completion
2030
Study completion
2031
First posted
Aug 20, 2026
Registry last updated
Aug 20, 2026

OpenTrials presents study information sourced from ClinicalTrials.gov. The official registry record should be consulted for the latest information.

View the official ClinicalTrials.gov record (opens in a new tab)

This listing is for discovery and informational purposes only. It is not medical advice, does not guarantee that a study is recruiting, and does not determine eligibility. Contact the study team and a qualified healthcare professional when considering participation.

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